Marketing for the Beginner

Marketing can be an extremely frustrating experience.

With all the “make cash fast” schemes it’s easy to get sucked into a marketing experience. The opportunity itself may have potential but only if YOU as a motivated business owner are able to attract a market (ie. get people to your site). This is primarily evident in business proposals like “make a fortune with only 4 minutes a day!” or “spend one hour or less a day to make cash fast!”

Do you know what you will be doing in those 4 minutes or in that hour? Advertising.

It doesn’t matter what form you advertise in, it is still advertising. Usually for the “4 minute” type offers, one ends up using a Group Mailing or a mass mailing system to send out thousands of invitations. It sounds easy and usually is easy to use a mass mailing system but an inexperienced marketeer may neglect to ask, “Where do I get these thousands of email addresses from?”

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Ronald
http://www.affiliateutopia.com/

Promote Your Blog

Well, you've joined the others and have created a blog. It is time to tell the world about your online journal. Most blog services generate an RSS feed. If your blogging software does not create an RSS feed, consider using software like FeedForAll http://www.feedforall.com to create an RSS feed. Like blogs, RSS is growing in popularity and is a great way to spread the word about a new blog.

Syndication is conceptually simple. It allows publishers to distribute content that can be displayed in another location or context. Using RSS, publishers are able to easily create and disseminate content feeds that include news headlines, blog summaries and related links. RSS is the defined syndication standard that has become mainstream. All types of information are now available in a syndicated format.

1. Blog Submissions / RSS Submissions
There are a number of blog directories and blog search engines where you can submit your blog. A large list of sites allowing blog submission and RSS feed submissions can be found in the left column at: http://www.rss-specifications.com/rss-submission.htm

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Ronald
http://www.affiliateutopia.com/

Evaulating Web Site Performance

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website. To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ÷ 2000 X 100).

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Ronald
Work At Home Ideas