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Saturday, July 09, 2005

Ways To Outsell Your Competition

Competition is fierce on the Internet. There are a multitude of people selling products that are similar to yours. How in the world you you get customers to buy your product instead of your competitors?

The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.

1. Price- Can you o.ffer a lower price? Can you o.ffer a higher price and i.ncrease the perceived value of your product? Do you o.ffer easier payment options than your competition?

Click for more ways to outsell your competitors...

Ronald
Work At Home Ideas

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now?

In my spare time, I teach WingTsun(TM) Kung Fu. I learned Internet marketing by marketing my martial arts schools and classes online. Much of what I've learned about Internet marketing - and Life - has been strongly influenced by Kung Fu.

Good Kung Fu is concept-driven. Good Internet marketing should be, too. Have you ever heard the concept, "The best defense is a good offense?"

My students and I are nice people. But if you've ever had to defend yourself or your family, you know you can't be too nice. Your survival, or the survival of your loved ones, depends on you winning. You cannot stop, you must win.

Click for more about email marketing...

Ronald
Work At Home Ideas

The Five Golden Keys To Massive Passive Income

You can earn a large monthly passive income with a minimum knowledge of the Internet, sales or marketing. In fact, you don’t even have to have a website to be successful.

Before I discuss the three important keys to massive passive income and how NOT to lose money, I would like to begin by defining passive income. Like many people I had read lots of articles and listened to several speakers talk about Passive Income. Whether you work a regular 9-to-5 job or are self-employed, you earn a salary based on the hours you work. For most people, if you take-off on a 30-day vacation, chances are you will not be paid. Passive income is an income revenue stream that you have created that operates 24/7 - it operates without you and is an automatic cash machine. One example of an income stream is affiliate programs.

The first step for creating your income stream is finding an affiliate program. You can find affiliate programs online by searching the Internet or by reading articles like this. With affiliate programs you have no employees, no inventory, no stock to ship and very little expenses. Now imagine flying to beautiful Hawaii and enjoying golden sunsets. You stretch out at the beach, soaking in the warmth of the sun and the days slip by and there are no thoughts or cares in the world to disturb your private oasis. Eventually, two-weeks later, you return home and sort through the mail. To your delight you have several checks from your affiliate programs. With gladness and excitement you go to the bank and deposit your weekly income. This is the fun and joy of working with affiliate programs.

Click for more about how to build passive income...

Ronald
Work At Home Ideas

Web Copy - What You Should Know First

Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy. Simply stated, web copy is the copy that is used to sell anything on a web page. So now you say, but that's "sales copy." And you would be partly correct, but traditional direct mail copy and web copy are two different animals.

You see, people are used to a certain way of expression on the web, and you must be able to tap into that to make your web copy effective. Traditional direct mail copywriting is filled with hyperbole and exaggerations, and people are used to seeing that in direct mail. However, on the 'Net, it's an entirely different ball game. People are used to a more relaxed style on the Internet and most won't tolerate anything else.

With that said, what should you do if you're writing copy for the web? Write in a friendly, engaging style. Use the soft-sell approach with web copy. Make your copy more informational. Maria Veloso recommends writing in an editorial style. And I agree. I've been using the Internet since 1993, when it first became available for use by the general public. I've read thousands of web sites. I've been exposed to the traditional direct mail copywriting on the Internet and I've read it all. I have to side with Maria on this because of my vast experience on the Web.

Click for More about writing web copy...

Ronald
Work At Home Ideas