An Internet Marketing Secret: Using Tie-Downs to Increase Sales

If you could get your prospective customers nodding their heads in agreement with every major point in your sales copy, that would be likely to increase your sales, wouldn't it?

If you could get people saying "yes" to almost any marketing statement of your choosing - long before they even get to the close - that would be valuable to you, right?

Did you find yourself agreeing with the last two questions? You've just experienced a sales technique called "tie-downs." One very old direct sales principle is to get people to say yes to multiple little questions. This gets them agreeing with you and also gets them used to saying yes. Psychologically, they will then be more likely to say yes when you ask for the sale. One sales technique for achieving that is the tie-down.

Why use a technique from direct sales in direct marketing? In a famous advertising and marketing story, Albert Lasker was a junior partner at the Lord and Thomas advertising agency in 1905 when he read a note from John E. Kennedy declaring that Kennedy knew the secret of what advertising is. Kennedy, a former Canadian mounted policeman, was new to copywriting and not yet known in advertising circles. But by an interesting quirk of fate, this was the question Lasker had been trying to figure out. Lasker met Kennedy, and Kennedy declared that the secret is, "Advertising is salesmanship in print." Lasker and Kennedy went on to revolutionize advertising and marketing forever with those words, and Lord and Thomas became one of the most famous advertising agencies of the day.

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Ronald
Work At Home Ideas

Beginning your Goal Setting Plan

The first step in setting personal goals is to consider what you want to achieve in your lifetime, as setting lifetime goals that gives you the overall perspective that shapes all other aspects of your decision making process.

To help give you a broad, and balanced coverage of all important areas in your life, try to set goals in some or all of the following categories:

• Artistic:
Do you want to achieve any artistic goals? If so, what is it? Do you want to write a book; paint a masterpiece, or write a song?

• Attitude:
Does your own mindset hold you back from making progress? Is there any part of the way that you behave that upsets you for example, do you talk too much? If so, set a goal to improve your behavior or find a solution to the problem.

• Career:
What level do you want to reach in your career? Is it your goal to be the boss or own your own company someday, or do you want to be the president of someone else’s company?

Click the link for more about setting and then achieving your goals...

Ronald
Work At Home Ideas