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Monday, September 05, 2005

Email List Management

How do you get the most out of your list?

We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?

Once you have a list of any size built-up, you must start broadcasting to it. This is important for a couple of reasons;

1. You have to realize that a good percentage of your list will have people that are new to marketing on it. You might think of these subscribers as being in a kind of stasis--they're really just checking things out. So one purpose of broadcasting is to stir up some interest or excitement among these new-comers.

One good way to do this is with contests. For example a friend of mine had a referral contest and the prize was $200.00 cash. The great thing about this contest was that, even if you didn't win, you still got a lot of really great free things for signing-up, and it was free also.

2. You will make many more sales and sign-ups with your broadcasts.

Don't broadcast more than about once a week, but do broadcast. One week, give away freebies, or have a contest or business tips, the next week advertise. Be charming and entertaining. Use some flare, to have a more distinct personality and stand out from the crowd of faceless form letters!

Click for more about how to manage your email list...

Ronald
http://www.affiliateutopia.com/

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