RSS and E-mail: How They Can Work Together?

For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.

But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk.

With 100% content delivery ratios, is RSS a replacement for e-mail?

At least right now, certainly not. However, it has become the key supplement to e-mail delivery. While many internet users are starting to ignore e-mail subscriptions and subscribe only to RSS content, the majority is just starting to explore the world of RSS.

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Ronald
http://www.affiliateutopia.com/