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Sunday, August 07, 2005

How to Build Your Ezine List

How to Increase Your E-zine Subscriber List

Opt In
Out of respect to your mailing list, and the CAN-SPAM laws, only mail your ezine to those who have requested it, or opted-in. Even if you have compiled a list of contacts, prospects, and clients that is 2000 strong, you can’t just start entering them on your list.

So how do you access your current list of ezine addresses?

Start With Your Friends
I’m using “friends” liberally here, to mean all contacts with whom you’re on a first name basis, and who recognize you apart from your business card.

1.Send out an email announcing the launch of your ezine.
Make it simple, 2 paragraphs.
Make it low-hype. These are your friends—they don’t need a sales pitch, but they do need to know why they should join. So…
Make it benefit-oriented. What’s in it for your reader? Does the ezine address specific problems of a target market? If it’s a general “good life” ezine, how is it unique? What makes it different from the thousands of other ezines like it?
Include a sample issue, or your launch issue.
Give crystal-clear directions on how to sign up for future copies, and make it clear that your reader will be missing out on this great information if they don’t go to the site and sign up.

Click for more about how to build your ezine list...

Ronald
http://www.affiliateutopia.com/

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