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Friday, July 08, 2005

Is Your Market Already Saturated?

I recently offered my ezine subscribers a free gift easily worth over four hundred dollars. It was the free master resale rights to 106 niche products (mostly PDF ebooks). Some of these are products I'm actually selling from some of my websites (or offering as bonuses with other products).

Several subscribers emailed to say that they'd seen some of these products for sale on Ebay or other places. They questioned the value of the free gift I offered, and wondered if the market for these products is already saturated.

At Gary Halbert's recent Fusion Seminar, I brought up the issue of market saturation. Mark Joyner, Michel Fortin, Gary Halbert, and John Carlton - all world-class copywriters - were quick to point out that market saturation is rare. It's all a matter of how you define your market. Mark pointed out to me that the segment of the market I was targeting was a TINY fraction of my potential market.

Whether or not your market is saturated does depend upon how you define your market. It also depends upon how you define your product.

Click for more on how to avoid market saturation...

Ronald
Work At Home Ideas

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