Insight: Failure and Success In Online Business

Creativity and Determination are the KEY ingredients in all online success stories. So many times, as a moderator and participant in the net's most active and lauded online marketing forum, The Internet Marketing Warriors, I have heard the same questions repeated by hopeful marketer after hopeful marketer. And mostly they begin with "How do I...?"

Similar questions, in a dead-heat in frequency, vary around a theme such as "What tool should I use to...?"

Know-how and tools. Go to any forum on the net, on almost any subject, and you will find hundreds or even thousands of people exchanging information on know-how and tools. "What is the best way to write copy?" "Which autoresponder script is best for my business?" "What hosting is the best for me?"

Very infrequently will you come upon a marketing discussion that talks about creativity and determination. Even more rare is a successful product that shows people HOW to be creative and determined. This is because tools and know-how are so much easier to write about.

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Ronald
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