From Niche Marketing to Fragmentation

Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated “I don’t know the key to success, but the key to failure is trying to please everyone."

Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?

Re-examine your marketing strategy and trim the fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.

For example there are two broad markets that relate to some of our offerings. They are "investors" and "traders". These are two very different and distinct groups of people which approach stocks and futures trading completely different.

Click to learn more about "fragmentation"...

Ronald
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